With former PayPal President David Marcus in command and expert product guy Stan Chudnovsky as his first mate, in just the last six months Messenger has: Freed from the extra weight, Messenger was thin and agile enough to build out its bells and whistles. It wasn’t sweet, but the medicine went down, and Facebook saw engagement rise once chat wasn’t buried in its blue behemoth. Facebook had offend the pride of its whole userbase by telling them they were required to download whole other app for Messaging. Rather than having to cram Messenger full of ads or convince you to buy Sticker packs, it just has to tie people closer to its big brother Facebook where lucrative mobile ads earn enough money to provide for the whole family. Before, finding where to meet up with people was the domain of Nearby Friends in the main Facebook app.Īnd Facebook’s secret weapon in the messaging wars is that chat isn’t where it makes its money. Just last week, Facebook overhauled how Messenger handles map and location sharing to lay the groundwork for a slew of new GPS-enabled features. When it’s a friend’s birthday, in some cases Facebook now recommends that you message them Happy Birthday, rather than writing it on their wall. When you graph search for people, like friends who like a certain band, Facebook shortcuts you to ping them on Messenger, not visit their profile. In fact, Facebook has been subtly baking Messenger munch deeper into its product. Snapchat and Yik Yak might steal a few users from its social network feed, but Facebook’s already focusing on the next fundamental communication utility. And it partially is for well over 600 million users.Ĭombined with WhatsApp’s streamlined SMS alternative, Facebook controls messaging in a way that deeply insulates it from disruption.
With VOIP, video calling, stickers, voice clips, peer-to-peer payments, location, and a whole platform of third-party content creation apps, Messenger wants to own every way you communicate. Messenger’s strategy of layering modern mobile sharing features over a speedy texting app has paid off, and it looks like Facebook’s just getting started. It joins Facebook and WhatsApp, and Google’s Gmail, YouTube, Search, and Maps in this very exclusive club. Today Facebook proved just how big a business replacing SMS can be, as its leader David Marcus announced Messenger has now been downloaded over 1 billion times on Android. Only two companies have apps with over 1 billion Google Play downloads, and the other is Google.
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